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Amazon shoppers becoming e-bookworms
Amazon has reached a momentum milestone: Its customers are purchasing more Kindle books than print books - hardcover and paperback combined. This day was clearly coming. In July 2010, Kindle book sales surpassed hardcover sales. By December of that year, Kindle books overtook paperback books, becoming the most popular format on Amazon.
The company backed up its assertion with some numbers - although, as usual, not all the numbers necessary to do a deep dive into this trend. For instance, since 1 April, it has sold 105 Kindle books for every 100 print books sold, including hardcover and paperback books that offer no Kindle version.
A more telling comparison would be sales revenues by category, which Amazon did not provide, although it did specify that its units-sold figures do not include free e-books.
Read the full article on E-CommerceTimes.com.
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