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Rising to the challenge of capturing customers in 2009

4 Mar 2009

This year promises to be one of the most challenging in recent memory for online retail. The strategies and tactics that online retailers have relied upon in the past will not work in this harsher, new consumer climate.

This year will clearly separate winners from losers. Winners will have the wisdom and discipline to eliminate distractions and focus their resources in a limited number of areas. They will prioritise these key areas to the top of their agenda and push all others aside.

While these ideas may not be the newest, sexiest, or trendiest topics at the next industry conference, they are proven to drive results.