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Rebuttal: Yuppiechef responds to trademark dispute with Yuppie Gadgets

20 Sep 2016

South African e-commerce store Yuppiechef has commented on its trademark battle with Yuppie Gadgets, another SA online establishment. Memeburn reached out to Yuppiechef for its side of the story, which saw CEO and co-founder Andrew Smith responding.

Rebuttal: Yuppiechef responds to trademark dispute with Yuppie Gadgets

Memeburn.com

The cases came to light over the weekend when Yuppie Gadgets published a blog post on their website about the cases. “We beat them at the Western Cape High Court and now Yuppie Gadgets beat Yuppiechef in a HUGE case at the Supreme Court,” reads the post.

In Yuppiechef’s own public post (published on Medium), and written by Smith, he explains that when Yuppiechef was founded, no other company in SA was using the term 'Yuppie' in its company name.