Loeries Creative Week

Publicis Groupe Africa named Loeries Regional Agency Group of the Year for the 3rd consecutive year

VML Birdwatching at the Loeries | The Loeries a great stage for SAT

Danette Breitenbach

VML Birdwatching at the Loeries | The future is now, AI is now!

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Heineken Beverages named Brand of the Year at the 2026 Loeries

VML Birdwatching at the Loeries | Passionate and purposeful for breast cancer

Danette Breitenbach

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How your e-commerce company can oust Amazon

E-commerce is in vogue. According to eMarketer, it will account for almost nine percent of total retail sales by 2018, up from 5.9% in 2014. And by 2019, e-commerce spend is set to surpass US$3 trillion. But with Amazon currently snatching "23% market share of online retail sales," it may seem like a behemoth to beat.

By Meaghan Rose

11 Mar 2016

Image source: Venturburn.com

Customers go straight to the site for everything from laundry detergent to sports memorabilia. And with thousands of options for each product, Amazon is killing the search game. It was brilliant from the get-go at building reviews, crafting fresh content, and creating SEM-friendly product pages to capture search traffic.