Sarie maintains its number one position and dominance over all the English-language competitors in the aggressive women's magazine market. The bridal brand extensions, Fairlady Bride, Sarie Bruid and True Love Bride, also reflected an increase in circulation in the annual ABCs.
"The audited figures reveal that nothing can dent each title's reader loyalty," says publisher Marí Lategan. "By constantly delivering a superior product with award-winning journalism supported by strategic promotions, innovative advertising solutions and comprehensive merchandising, we are confident that we will continue to see the rise of readers and advertisers."
Media24 Women's Magazines will soon launch a new monthly Afrikaans glossy title, Lééf - met hart & siel. It will be an attractive addition to the stable with a focus and target market clearly different from those of the existing titles. It is sure to attract new readers and offer a desirable new advertising environment. Quarterly consumer title, SHOP! is another recent addition to the division that presents advertising opportunities never before seen in print in this country.
ABC
July - December 2004 / ABC January - June 2005
SARIE 137 970 / 143 434
FAIRLADY 88 123 / 90 852
TRUE LOVE 114 793 / 115 904
