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Saltwater GIRL surges ahead
Saltwater GIRL Magazine has retained its market leading status in the highly competitive youth category, posting an ABC for the Jan-July 2005 period of 40329. The locally grown lifestyle magazine for young women surged to fresh heights, showing circulation growth of 15.2% and in the process widening the gap between itself and its nearest competitor to nearly 20%.
"We've set about servicing this market in an unconventional and original way. The ABC figures indicate a consumer confidence that is comforting but we're not sitting back and just enjoying the ride," explains publisher John McCarthy. "The way the youth consume media is constantly evolving and it is our belief that if you take a traditional approach to servicing that market, you are simply going to be left behind. We have an aggressive publishing schedule that is complimented by a wide range of brand extensions and a number of key grass roots initiatives; collectively these ensure that we are able to evolve alongside and in the process effectively service this dynamic market."
