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Shaw will be launching a media consultancy that will connect brands, personalities and media across a variety of platforms.
Says Shaw, "My time with heat has been challenging and enormously satisfying and I will always be grateful for the opportunities and growth that it has afforded me. I will be sad to say goodbye to the unique and extremely talented group of people who make this brand so compelling. At the same time I am very excited to be embarking on a new adventure."
Shaw has been with the magazine since October 2003 and before that, she was the launch managing editor and later deputy editor of FHM in South Africa.
"Over the past years Melinda has built a strong editorial team and published an international title which under her leadership has grown into one of the strongest media brands in South Africa. This is a remarkable achievement in a highly competitive environment.
"We would like to wish Melinda all the best with her new plans. We shall really miss her in our team, but we do respect her decision. I have no doubt that her career will continue to grow from strength to strength," says Willem Breytenbach, general manager of the Media24 Weekly Magazines Division.