What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
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Huisgenoot, You get award winner on redesign
The February 2012 issues of Huisgenoot and You magazines, released on Friday 27 January 2012, have a new look, headed by well-known magazine designer and Pica Award winner Anton Sassenberg. [video]
"We decided it's time for something new, fresh and modern. Both magazines are growing as our readers change and we know people's time is precious. The new look will catch your eye at first glance. It's a quick read and you'll be able to find your favourite stories in a flash," says Izelle Venter, editor-in-chief of Huisgenoot, You and Drum.
The magazines are now divided into four categories: News, Lifestyle and Advice, Hey You (for young readers) and Entertainment.
The design is structured so that breaking stories can be included just before going to print to ensure readers get the latest news. The cover barkers are also clearer and the masthead bigger. The result is a cleaner, fresher look.
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