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Soccer scores again
Kick Off magazine was voted the third best youth magazine in South Africa in the recent youth brand survey conducted by Generation Next, designed to identify brands that the youth most desire having in their lives.
Kick Off was recognized as the second most desired magazine in the male youth market and third over all. You/Huisgenoot took first place with Car magazine in second.
The tween market consists of children aged 10 - 13 years and is the largest age group in the population, consuming products worth around R6 billion per year and influencing the spend of a further R20 billion of their parents' money.
This fortnightly magazine carries informative content about current local and international soccer issues and strikes a balance between simple, popular material and more in-depth coverage. The brand is well established with many soccer lovers and has a loyal reader base of over 1.8 million readers.
