Magazines bulge for year-end

Muscle Evolution, which has just received its ABC certification, will offer readers 120 pages of the latest bodybuilding news, show coverage, training, nutrition and supplementation information and insight from the best local and international athletes.

"The final issue of the year has traditionally been a well supported edition for us, but this year the advertising support and the sheer volume of quality local content necessitated that we bump up our page count once again," says Andrew Carruthers, editor-in-chief at Muscle Evolution. "The local bodybuilding circuit drew to a close in October, so we have packed this issue full of coverage from the national shows. Our annual Rockhard Weekend babe model search also ended in October, culminating in our first ever 'double trouble' model feature, as the response to the competition was so overwhelming."

Fitness magazine, will offer 96 pages of the best training, nutrition and supplementation information women need to achieve their ultimate beach-ready physiques.

"It was a key step in our strategy to develop the magazine within the industry and offer more value to our readers and advertisers. Following our ABC certification earlier this year and our increased distribution into Game stores, we have seen a number of new advertisers come on board for this issue, including some big lifestyle brands. This has allowed us to increase page count as we head into the 2011 publishing cycle," says Fitness editor, Tanja Carruthers.