A free launch edition was given to all entrants at the pre-race registration, which offered some 2000 athletes, both local and foreign, useful information gained from the experience and knowledge of the most successful international and local pro-athletes and coaches.
Each monthly issue has a 60/40 split of international/local content and offers competitive advertising rates and a target market within the 8-12 LSM grouping. It has distributed an initial 5000 copies through various retail outlets and specialist sports stores and is set to be the market leader within South Africa with a blend of training expertise, buying advice and photography.
The Ironman launch edition is online at www.triathlonplussa.co.za.
