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Triathlon magazine in South Africa
Triathlon Plus SA, a subsidiary of one of the world's leading triathlon publications is the official triathlon magazine for Ironman South Africa 2010. Fire Tree Design Company, which also publishes Multisport (previously known as SportsGuide and reportedly the biggest free sporting magazine in SA), produces it.
A free launch edition was given to all entrants at the pre-race registration, which offered some 2000 athletes, both local and foreign, useful information gained from the experience and knowledge of the most successful international and local pro-athletes and coaches.
Each monthly issue has a 60/40 split of international/local content and offers competitive advertising rates and a target market within the 8-12 LSM grouping. It has distributed an initial 5000 copies through various retail outlets and specialist sports stores and is set to be the market leader within South Africa with a blend of training expertise, buying advice and photography.
The Ironman launch edition is online at www.triathlonplussa.co.za.
