Editorial director of Clubcard, Susan Newham, says, "In order to engage with an increasingly street-savvy audience, we have given the magazine a makeover with a sophisticated new look that has expert advice and must-have information from medical specialists to beauticians and hairstylists.
"In keeping with interactive trends, we have also included real shopper's comments and best-buys to bring our readers into the magazine. We have introduced a new family section focusing on parenting and décor, showcasing the group's baby and homeware offerings as well as providing expert content in these areas."
ClubCard communications co-ordinator Alison Turner says, "Our aim is to produce a magazine of the highest standard and the feedback from our focus groups recently has shown that the new look and content is right on target and is giving readers what they want."
