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In only its second edition, the title is giving readers the chance to help save the environment by subscribing to the online version, rather than buying the printed magazine, at the same cost.
Apart from saving trees, another environmental benefit will be that the recycling process is eliminated - as well as the printing process - meaning huge carbon, chemical and water reductions.
Those still wanting the more traditional, printed magazine will still be able to buy it at selected Woolworths, Pick n Pays, bookshops and other outlets.
For a sample of what's on offer, go to www.mymag.co.za/files/119996209/v2.0/electromag.asp?latestIssue=388.
Simply Green (www.simplygreen.co.za) is published by Green Spaces Publishing.