Lelethu Lumkwana new True Love Babe editor

Lelethu Lumkwana, newly appointed editor of True Love Babe

"It's a great privilege to have such a talented young woman at the helm as editor and to compliment the dynamic team at True Love Babe," says Liezl de Swardt, publisher for Media24 General Interest Women's Magazines. "Lelethu has good experience and a keen understanding of the confident, brand-savvy young adults that are True Love Babe's readers."

The 23-year-old AAA School of Advertising graduate is a former features writer for Cosmopolitan and True Love. She has also worked as a trends analyst and fashion anthropologist and describes herself as passionately interested in writing, fashion, people, trends, Africa and strategy.

Lumkwana joins the title on Thursday, 1 November 2007.