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Title auctions April cover for charity
The April 2007 issue of 8 Ink Media’s Real Simple, which features a beautiful custom-made pantry, is being auctioned online via the magazine’s website in partnership with Bid or Buy, with all proceeds to go directly to the Starfish Greathearts Foundation.
Created by Silverbirch Kitchens and valued at R12 500, the cupboard provides a multiple storage solution to the everyday challenge of finding order in a busy household.
Says Real Simple editor Kerryn Fischer, “Our April issue features one cupboard with five storage solutions for all the problem areas of our readers’ homes, and will be showcased at Decorex, Cape 26 - 29 April. Extending the platform into an online shopping opportunity seemed an ideal way to make our readers lives that much easier while inviting them to make a difference.”
“We are thrilled about the opportunity to partner with online auctioneers Bid or Buy and Silverbirch Kitchens to raise money for a national charity that supports orphaned and vulnerable children throughout South Africa,” says Lara Black, marketing manager of Real Simple (www.realsimple.co.za).
“The magazine recognises what our readers accomplish every day - and because we know that women are looking for quality, value, and time-saving opportunities, we anticipate that the online auction will be well supported.”
The South African edition of Real Simple is licensed by Time Inc. to specialist magazine publishing company 8 Ink Media.
