Rapport scoops up advertising awards

Rapport received both Gold and Bronze awards. The first place was awarded for the TV advertisement 'Adman', a tongue in cheek commercial suggesting that the advertising industry over-charges its clients. The third place was for 'Hamergooier' - which takes a dig at the use of steroids in sport.

Rapport's television campaign consists of four commercials, each taking a subtle dig at different industries, exposing the truth behind the stories. It's an entertaining and creative way to portray the different sections of the paper, namely News, Sport, Business and Actuality, says Franette Klerck, media manager of RCP Media.

The creative team responsible was Pepe Marais and Francois de Villiers (Creative Chefs), Hanlie Kriel and Francois Delport (Word Chefs) and Anthony de Klerk (Art Chef). The commercials were directed by Etienne de Villiers from Passing Trains.