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A tale of two trade shows
Two of the biggest names in CRM had trade shows recently. Oracle and Microsoft each held customer conventions in the same week, but the two could not have been more different.
Microsoft attracted thousands of customers, partners, employees and press to New Orleans for Convergence, one of its big annual events. In a departure from convention, Oracle held a day-long exposition promoting its front and back office solutions on the Internet.
Each show was well planned and offered attendees much information, networking opportunities and chances to interact with knowledgeable people from the vendor organizations. One of the big differences between the two shows is the ultimate costs measured as time and money to put the events on, including transportation and lodging and entertainment for anyone attending.
