Unpacking leadership in the age of individualism

So how do you manage a group of individuals, rather than a dedicated team? This is the question leaders and managers are going to be asking themselves more and more as the cult of individualism grows and becomes the default mind-set of a workforce.

The millennial generation (aka Gen Y) have already started to enter the workforce and anyone who has had to manage these new recruits has been faced, with not only a different work ethic, but also a different approach to their careers as well as company loyalty.

Individualism is part of a millennial's DNA and driven and enhanced by digitisation. As industries succumb to game changing technologies, the full impact of individualisation on companies (as well as brands) becomes evident. One size no longer fits all, and neither do the management skills of a baby boomer generation - ironically the current leadership who have to manage this new mind-set.

Flux Trends presents 'Me. My Selfie. I - The rise and impact of individualism on leadership', which will unpack the following insights:

• The general context and evolution of this mega trend: how individualism has shaped and altered a tech savvy society, and what that impact has been on businesses.
  
• Case studies of the numerous industries that have been affected by Individualism and the game changing ripple effect it has had, not only on the relationship between brand and consumer, but also between employer and employee.
  
• As Millennials are the ultimate champions of individualism, the presentation then shifts its focus to a millennial mind-set where the trend really manifests in its extreme form.
  
• The presentation also looks at the future trajectory of this mega trend, from a different but complimentary angle: the future of work and the death of the career, as we know it.
  
• Most importantly, this presentation provides a unique perspective of the attitudes and value systems of an individualised workforce, which leaders are going to have to deal with, but also provides the tools and solutions of managing this mind-set as it becomes more entrenched in the workplace.

This trend presentation is necessary for all companies working with an increasingly young workforce, and especially for management and Exco, as it provides fascinating insights into the shift from team player to individual quest in the work place. You will be armed with tools, solutions to create a more efficient and productive work environment and more importantly, retain talent and the increasingly rare concept of loyalty.

The presentations take place at the Protea Hotel Fire & Ice, Tamboerskloof, Cape Town on Thursday 9 April 2015 from 4pm and at the Protea Hotel Fire & Ice, Melrose Arch Precinct, Johannesburg on Tuesday 14 April from 4pm. Cost of attendance is R350 per person. For more information, go to www.fluxtrends.co.za