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"We have adjusted our judging criteria over the past three years. Our clients want iconic wines, whether beautifully matured vintages or rare and exclusive due to scarcity; we have created the platform to help build those wine reputations and help our producers create those new heroes. Moreover, we are getting there - through the smaller auction volumes and more competitive bidding seen over the past three years," says auction manager Dalene Steyn.
Steyn says the 2013 Auction was significantly more successful thanks to the same sales turnover achieved with less than half the volumes of the previous year.
"This was remarkable, and we believe an absolute testament to the enduring quality of the wines submitted. Buyers respond positively to the perception of the rarity we offer. This is the direct result of an internationally representative judging palate.
"This year, our judges again have clear instructions to spot the jewels out there. That's why we invite producers to submit those celebrity creations in their cellars - wines that will have the judges sit up and take notice."
Auction judge Cathy van Zyl says there are South African wines developing icon status and, even though their numbers are few and prices high, they should still be marketed as the pinnacle of production. She says the auction is one of a handful of fitting platforms to do so.
"To achieve iconic status among the worldwide group of serious collectors and connoisseurs, wines - no matter their origin - need to show consistency. As well as positive wine reviews and guide appearances from global journalists and industry commentators, competition success over time goes a long way to demonstrate consistency, and plays a major role when it comes to establishing credentials."
Steyn says the auction turning 40 this year is an ideal opportunity for the industry to create a memorable milestone, both as an event and a platform to celebrate outstanding South African wines. "We have seen increasingly how discerning buyers are looking for really niche items. As Edelkeur led the way 40 years ago, these are the wines that will set future trends for standout status and prices," she concludes.
For more information, go to www.nederburgauction.co.za.