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Financial commitment to SEED from Hisense

8 May 2011

Further to its three-year commitment to the annual SEED Awards, Hisense International has made a monetary investment of R4.1 million for 2011-2013, being the first consumer electronics focused company to make an investment of such a significant scale to locally driven start-ups to assist in tackling poverty and improving the livelihood of the country.

The goal of SEED is to support the ability of small to medium-scale businesses to scale up or replicate their activities in a way that helps local economies and communities, while promoting the sustainable management of natural resources and ecosystems and reducing poverty. Winners of the annual award cover a diverse range of promising business models, which tackle poverty and environmental stewardship in areas such as water and waste management, sustainable energy, recycling and fish farming.