Woolworths joins Save the Rhinos campaign
Woolworths has partnered with the World Wide Fund for Nature (WWF) and pledged funds from the sale of limited edition reusable bags to help combat rhino poaching. WWF will receive R10 from the sale of each bag.
The funds collected will help supply much-needed anti-poaching equipment and support for rangers across the region. This includes binoculars, radios, night-vision gear, bullet-proof armour, rhino-tracking and camping equipment. It will also provide essential training for anti-poaching units and be used for emergency veterinary treatments for injured rhino.
Cape Town designers Pitchblack conceived the artwork that calls on customers to 'imagine no rhinos' and presents a simple but powerful equation: the 'Big 5 minus the rhino equals the Big 4'.
Reusable rhino bags are available for purchase at Woolworths stores from 20 September 2010 for R29.95 each.
