CSI initiative supplies building blocks for success

L-R: Nongabulo Ngcobo, Jali Xolisile, Thobile Kweyama, Sindiswa Gcabashe, Happiness Khumalo, and Sizakele Shozi. These are some of the learners who received a bag of chicken from Rainbow.

Since the programme's inception in 2007, a total of 200 learners pass through the system run by Star Schools, which administer's the project for Rainbow.

As an addition to this project, the poultry brand has now committed to not only uplift the children through education, but also assist the learners' families by supplying them with Rainbow chicken. Each learner who is part of the project is given a bag of chicken, weighing approximately 10kg, once every quarter, thereby further pledging its support and commitment to the upliftment of the underprivileged communities locally.

"By supplying the children with chicken, we are linking our brand to the children's success; we are assisting the families and the children with essential protein and encouraging the families to support their children's learning." said Warren Farrer, Corporate Communications Manager Rainbow.