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Ghd has been a long-standing advocate in the fight against breast cancer after launching the first pink styler and breast cancer campaign in 2004 and strives to support this essential mission going forward.
PinkDrive provides free womens' health services to disadvantaged communities by way of mobile mammography and gynaecology units.
"We are delighted to join forces with ghd South Africa and we hope, by our association, that more and more women will become breast aware. Early detection saves lives," said Noelene Kotschan, CEO and founder of PinkDrive.