Q: What were you doing 30 years ago, today?
A: I was sitting in a Sub A classroom trying to draw Spiderman.
Q: What have done to make your mother proud?
A: I stopped asking her for money.
Q: What is the most effective brand communication you have ever seen (from television advert to business card to head office)?
A: Most of Coca-Cola's work through the decades.
Q: What do you do to encourage creativity in your own life?
A: I try to surround myself with as many crazy people as I can (including my wife), and I'm always listening to music.
Q: What's your most exciting (non-work) activity?
A: When my baby girl responds to my voice when I step into the house after work.
Q: What's the best way you can think of to celebrate the big “three-oh”.
A: A party with all your favourite peeps.
