Spring's a great time to re-energise your business. Sadly, most businesses will take a feather duster to a few shelves, put some spring flowers on the counter and then go back to same old, same old.
This means those exceptional stores and businesses that build on spring fever by launching a proper renewal strategy have an unprecedented opportunity to woo consumers and win market share.
Customised interventions depend on thorough study of a business's past practice, industry norms and competitor activity, but a basic four-point plan can be put in place by almost any business - from a sweet shop to a conglomerate.
When you make the decision to spring clean your customer experiences, look in every nook and cranny for opportunities to perk up your company. Making customers happier than they were when they woke up that day is the ultimate goal. Spring to it!