Do you really understand what that label is telling you?

Fruit juice can be more water, colourants, fillers and artificial sweeteners than actually juice. And if you should ever come across the term dehydrated organic cane juice, don't get too excited... it's still sugar. You might also be a little wary of endorsements of products... who's doing the endorsing, why. And when it comes to low-fat, that's rather like how long is a piece of string... Your idea of ‘low' might not be that of the manufacturer.

Click on the following link here to see what one US nutrition expert says about food labelling in that country and the need for consumers to be vigilant. Much of what she has written bears thinking about here in South Africa.