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Research News South Africa

SAMRA hosts prominent transformation strategist

Chief Lugard E Aimiuwu, a world renowned Transformation Strategist and Planner, is set to speak at the 2006 SAMRA Convention to be held from 14 - 18 March at Dikhololo Game Lodge in the North West province. The theme of Chief Aimiuwu's presentation, 'Change or Die', deals with the enormous difference of the current globalised market from previous ones.

Today, old assumptions are increasingly challenged by new complexities, whilst old experience is often inadequate for new unknowns, and it is those who are able to fill the void with creativity, innovation, and invention who will survive and triumph.

Chief Aimiuwu has decades of management experience (as Marketing Director, Sales Director, Agribusiness Director, Personnel Director and Projects Director among other positions), having worked at both SHELL and Unilever (where he was a Board Director) in Nigeria. Since going independent he has been Board Chairman of a number of companies, including Research International, Market Trends Ltd (Nigeria), Admiral Insurance Ltd, and Goldwyn Consulting, and also provides advisory support for a number of organisations, governments and executives.

As a senior traditional chief (Osayuwanoba) of Benin, the first President of the African Renaissance Association, and, until recently, the President of the Governing Council of the Nigerian Institute of Management, Chief Aimiuwu's position allows him a unique insight into the inner workings of African society.

"The world is on the move. Demographics and psychographics are changing, inducing fundamental shifts in habits and attitudes, tastes and preferences, values and lifestyles. Market nature, structures and boundaries are shifting, creating more choices in a scenario of fiercer competition, where every advantage, including technological, is being made to count. Transportation is faster and communication is instant. Design cycles, product cycles and, consequently, reaction cycles are ever getting shorter. Capital flows moving round the world per day are estimated at $2 trillion per day. Policy formulation and decision making have to be not only faster, but also rise to international quality standards, for an organization or country to survive."

For more information about the other invited speakers attending the 2006 SAMRA Convention, or to make a booking, visit http://convention.samra.co.za

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