Buyology: The one lesson you simply cannot afford to miss!

With Buyology, he now turns his attention to the intriguing inner workings of The Buyer's Mind. What determines what information makes it into our consciousness and what ends up in our brain's industrial dump of instantly forgettable and unmemorable encounters of the consumer kind?

Until now, the only way companies have been able to understand, to some degree, what consumers want, has been by observing or asking them directly. Yet, with so many products not making it out of the starting gates, are traditional marketing research methods just not working?

Lindstrom's latest book, Buyology presents the findings of his groundbreaking, three-year, seven million dollar Neuromarketing study. Findings that shatter much of what marketers believe drives consumer behaviour and presents the multitude of subconscious forces that motivate us to buy... In essence,

THE SHOCKING TRUTH ABOUT WHY WE BUY!

Do not plan your next marketing campaign before reading this book!

Now available from leading South African bookstores and Exclusivebooks.com.

To read more about Martin Lindstrom and Buyology, go to www.martinlindstrom.com or www.buyology.com.