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Long live PRM: Q&A with TreeHouse CEO Erich Flynn
Partner relationship management (PRM) has an intriguing business case: It applies the concepts and tools of customer relationship management to the business relationships that also affect a company's customer base. The problem with PRM is that it hasn't caught on - for myriad reasons, starting with its expense and difficulty in implementation.
Enter the next generation of PRM companies - such as TreeHouse Interactive - which are leveraging the tech advancements of the last few years to restate their case. CRM Buyer spoke with CEO Erich Flynn about the company's plans as its digs into the market.
