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The 10 building blocks of SaaS CRM integration
Software as a Service CRM implementations require more than just SaaS to succeed. SaaS customer relationship management must be integrated with other applications and data sources. The goal of SaaS CRM integration is an integrated view of customer data, which unlocks its inherent value and increases productivity.
Achieving that integrated view requires careful planning. With SaaS CRM, the data to be integrated includes data from on-premises applications, other SaaS applications, and data from nontraditional (Web) data sources.
Every organisation seeking to maximize the value of its SaaS CRM deployment should consider 10 SaaS CRM integration building blocks.
