Loeries

MIC at Loeries Creative Week, cultural capital has entered the chat

Client belief in creativity powers historic win for Joe Public: Africa and the Middle East’s #1 agency

VML's Birdwatching at The Loeries omnibus: Missed out? Catch up now!

Publicis Groupe Africa celebrates Dr Biodun Shobanjo’s induction into the Loeries Hall of Fame

Red & Yellow wins big with 13 Loeries

Subscribe & Follow

Advertise your job vacancies

BizTrendsTV

RAPT BizTrendsTV: Nokulinda Mkhize: How Spiritual wellness is changing the workplace

Jobs

Store Manager / Assistant Cape Town

More jobs Submit a job Open account

The 10 building blocks of SaaS CRM integration

Software as a Service CRM implementations require more than just SaaS to succeed. SaaS customer relationship management must be integrated with other applications and data sources. The goal of SaaS CRM integration is an integrated view of customer data, which unlocks its inherent value and increases productivity.

By Mike Pittaro

8 Apr 2009

Achieving that integrated view requires careful planning. With SaaS CRM, the data to be integrated includes data from on-premises applications, other SaaS applications, and data from nontraditional (Web) data sources.

Every organisation seeking to maximize the value of its SaaS CRM deployment should consider 10 SaaS CRM integration building blocks.

See the 10 building blocks here.

Top stories

Elon Musk launches AI-powered Grokipedia to rival Wikipedia

ICTElon Musk launches AI-powered Grokipedia to rival Wikipedia

2 hours

Local trailblazers put SA products on the world stage

EntrepreneurshipLocal trailblazers put SA products on the world stage

2 hours

Gail Schimmel, CEO of the Advertising Regulatory Board, talks about the need to regulate advertising of online gambling (Image source: © 123rf )

Marketing & MediaA hot topic: Online gambling advertising regulation

Gail Schimmel 3 hours

Chief executive officer of WPP, Cindy Rose, has acknowledged the network’s poor performance as Q3 revenue dropped by 8.4% YoY (Image source: © The Drum )

Marketing & MediaWPP Cindy Rose on Q3 performance: “There is a lot to do”

6 hours

Pick n Pay’s digital evolution: Building a connected retail future

RetailPick n Pay’s digital evolution: Building a connected retail future

Evan-Lee Courie 8 hours

Promoted

Get that Italian feeling with Bata Comfit

RetailGet that Italian feeling with Bata Comfit

Bata 21 Oct 2025

More news

City Lodge Hotels wins Grand Effie Award for SOS!

Marketing & Media

City Lodge Hotels wins Grand Effie Award for SOS!

City Lodge Hotels 6 hours

New BYD plug-in hybrid SUV set for South Africa

Automotive

New BYD plug-in hybrid SUV set for South Africa

2 hours

dotsure.co.za drives pet sterilisation support across SA

Retail

dotsure.co.za drives pet sterilisation support across SA

dotsure 13 Oct 2025

Africa’s biggest sustainability event sparks a movement – not just a conversation

ESG & Sustainability

Africa’s biggest sustainability event sparks a movement – not just a conversation

ESG Africa Conference 1 hour

Starbucks is ready for Halloween with a new limited-edition flavour

Retail

Starbucks is ready for Halloween with a new limited-edition flavour

6 hours

BizTrends2026 | Heralding the holidays

Marketing & Media

BizTrends2026 | Heralding the holidays

Bizcommunity.com 3 days

Rowen Pillai, CEO of LeanTechnovations

HR & Management

AI revolution in SA: Opportunities in a 2030 job market

Rowen Pillai 2 hours

Tanika Corneleus, digital campaign lead at midnight says automated marketing isn’t a set-and-forget solution – it needs the right data and metrics (Image supplied)

Marketing & Media

How automation can help marketers get better ROI from ad campaigns

Tanika Corneleus 9 hours

Score energy drink calls on Mzansi to #GoGetIt with The Get Up To Your Go! campaign

Marketing & Media

Score energy drink calls on Mzansi to #GoGetIt with The Get Up To Your Go! campaign

Hoola Agency 3 days

Ogilvy wins most effective agency at Effies 2025

Marketing & Media

Ogilvy wins most effective agency at Effies 2025

Ogilvy South Africa 7 hours

Steyn City celebrates 14 years of delivering happiness to Diepsloot

ESG & Sustainability

Steyn City celebrates 14 years of delivering happiness to Diepsloot

Grapevine Communications 3 hours

AI cyber threats: The monsters of modern cybersecurity

ICT

AI cyber threats: The monsters of modern cybersecurity

Domains.co.za 4 hours

Image source: Xeniya Kovaleva from

Legal

Why Nero's attempt to trademark its 'Champagne' brand fizzled out in EU court

Jeremy de Beer 5 hours

Gen Z has spoken: Brands that give back win big

Finance

Gen Z has spoken: Brands that give back win big

Varsity Vibe 5 hours

Cybersecurity gaps threaten SA's booming retail sector

Retail

Cybersecurity gaps threaten SA's booming retail sector

Marlene Urquhart 7 hours

Aasa calls for urgent clarity and action from ATNS

Logistics & Transport

Aasa calls for urgent clarity and action from ATNS

3 hours

Source: Supplied.

Property

FATF delisting breathes life into South African property market

6 hours

Google invests R49m to boost AI skills in South Africa

ICT

Google invests R49m to boost AI skills in South Africa

1 day

MIC at Loeries Creative Week, cultural capital has entered the chat

Marketing & Media

MIC at Loeries Creative Week, cultural capital has entered the chat

Dentsu 10 hours

Dr Mavuso Msimang received the Eco-Logical Intelligence Lifetime Achievement Award. Image supplied.

ESG & Sustainability

South Africa's eco-champions win big at 2025 Eco-Logic Awards

6 hours

South Africa’s Top 20 entrepreneurs and small businesses revealed

Entrepreneurship

South Africa’s Top 20 entrepreneurs and small businesses revealed

NSBC.Africa 5 hours

Image credit: on

Energy & Mining

Good as gold: World Gold Council outlines record-breaking quarter

5 hours

The summer is magic

Marketing & Media

The summer is magic

MediaHeads 360 10 hours

Think before you throw: Join The Glass Recycling Challenge this November

ESG & Sustainability

Think before you throw: Join The Glass Recycling Challenge this November

JNPR 5 hours

Image source: pvproductions from

Legal

Gearing up for appeal: Standard Bank v Sarb and the crypto contradiction

Joon Chong 1 day

Image credit: on

Energy & Mining

Harmony Gold and others lose mining permits in Mali

7 hours

Source: GCIS.

Finance

South Africa seeks to boost $25bn Southeast Asian trade ties with new deals

8 hours

People walk past a Dis-Chem Pharmacy outlet in Cape Town, South Africa, 22 February 2024. Image credit: Reuters/Esa Alexander

Healthcare

Dis-Chem's 9% earnings jump spurred on by wholesale revenue

8 hours

Source: jcomp via

Tourism & Travel

CapeNature goes cashless at key nature reserves

6 hours

About 30 magistrates protested outside Parliament at lunch time on Wednesday afternoon. Photo: Zora Hollie / GroundUp

Legal

Magistrates protest outside Parliament

Zora Hollie 7 hours

Image credit: Sassa

ESG & Sustainability

Sassa denies social grant double payment claims

8 hours

Source: Archive

Tourism & Travel

Africa’s air links are poor: Can the G20 push for more direct flights to improve tourism and trade?

Kaitano Dube 9 hours

Let's do Biz