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Creating a stronger customer link

Despite progress made against key warranty chain improvement initiatives, service and warranty management executives still wrestle with post-sale customer satisfaction issues and escalating warranty costs.

By Andrew Boyd and Sumair Dutta

14 Jul 2008

These executives are revising business processes and adopting technology solutions to better manage warranty workflow, enhance claims administration, reduce costs and implement a closed-loop analytic-driven warranty chain, according to the results of a survey Aberdeen conducted in May with 170 service and warranty organisations.

Read the full article here.

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