Top stories
Marketing & MediaWith Scandal! out, Generations stands alone as millennials’ final soapie
Karabo Ledwaba 18 hours
Subscribe & Follow
Advertise your job vacancies
SaaS, emerging markets drive CRM sales
The worldwide market for CRM software grew in 2007, according to a Gartner report. Emerging markets were a major factor in the increase, as were the popularity of Software as a Service offerings. The United States accounted for 53% of all CRM sales during the year.
Sales of customer relationship management software rose dramatically in 2007, driven in part by the take-up of Software as a Service (SaaS) offerings, according to analyst group Gartner.
Sales of CRM software totaled Pounds 4.1 billion (US$8.1 billion) in 2007, Gartner said in a new report.
That represents a 23% increase from sales in 2006.
Growing Markets
"The market was driven by greater contributions from emerging regions, continued rapid adoption of SaaS, and a continued focus on investments that promote customer retention and enhance the customer experience," noted Sharon Mertz, Gartner research director, in a statement.
Emerging markets accounted for 15% of CRM sales in 2007, while 53% of sales were concentrated in the US and 32% in western Europe.
Sales of CRM software increased by more than 40% last year in the Middle East, Africa and Eastern Europe.
