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Hearst Networks Africa 19 Jan 2026
Beat the recession blues with CRM
We are in a moment when, for a variety of reasons, we need to think about using some of the new applications that help us as vendors present a kinder and gentler face to the customer. In many ways, a recession is a classic time for excellence in business process execution.
Recession talk is all around us, and CRM has a role in helping any company get through the slump. How? Take our quick quiz.
A recession happens when:
- A: the economy falls off a cliff.
- B: your neighbor loses a job.
- C: you lose a job.
- D: the economy stops growing.
Yes, all answers are right, though economists and people who work inside the Washington beltway might give more credence to the last choice. You might say, "That's fine, but what does this have to do with CRM?" You'll see.
