E-boutique with personalised focus

Visitors to ShopLaTiDa.com, based in Boca Raton, are invited to complete an online profile including profession, style sense, body measurements, preferred designers and areas of shopping where they might need assistance.

Based on that information, La Ti Da style experts will then "begin a conversation" with the customer, including making recommendations and alerting them to merchandise arrivals that suit their fashion needs, founder Kim Porterfield told the E-Commerce Times.

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