Confessional cupcakes at Guilt & Ganache

In celebration of its 40th birthday, which coincides with women's month, the award winning shopping centre decided to give back to their female shoppers by creating the store.

"We identified that what most women struggle to deal with daily are feelings of guilt; whether it be about what they eat or how much time they spend at work or at home," said Cavendish Square's marketing manager, Tanja Gerber.

"Guilt & Ganache aims to empower women through the act of identifying their guilt and then eating it, before it eats away at them."

The shopping centre held the official launch on Friday 16 August and allowed both regional and national media the opportunity to experience the unique initiative first. For every person attending the launch, it donated R100 to local women empowerment charities, Rock Girl and Woman Zone. Guest speakers at the event included India Baird from Rock Girl and Nancy Richards from Woman Zone.

"We are thrilled that the shopping centre selected Rock Girl as one of the beneficiaries for this unique event. Since 2010, Rock Girl has worked with a group of girls and boys in one of the most dangerous communities in the country, Manenberg. For many of them, their school is the safest place in their lives - inspired by these girls, Rock Girl has built art rooms, libraries, gardens, and safe space benches at the schools, and run weekly after school programs, and leadership camps for the girls and boys," said Baird.

Richards added, "Woman Zone is an initiative designed to bring women together from all of the city's different communities. To get to know one another better, to share stories and experiences, work together, learn from each other - and above all to celebrate their past and present achievements, not their victimhood."

Cavendish will be supporting Rock Girl and Woman Zone by donating R1 for every shopper that participates in the campaign. It will also offer one lucky shopper the chance to win a guilt free holiday to London, Seychelles or Thailand. The competition may be entered in-store at Guilt & Ganache, which will be situated on the lower ground floor until 15 September 2013, from 11am until 2pm.

For more information, go to www.cavendish.co.za.