Virtual safari experience opens in Durban's Gateway

The brand offers sophisticated yet contemporary apparel: Rugged travelled-in chinos & shorts, contrasting with flirty and sheer ruffle blouses, feminine cotton camisoles with intricate embellishments, soft t-shirts with hand rendered artworks and vintage styled appliqués.

It strives to be a holistic experience, where the store is filled with the sounds, scents, touches and hues of Africa, compelling visitors to an experience over and above its distinctive product... going far beyond artificial environments to an emersion in a virtual safari.

With five stores in South Africa and four in Dubai, the brand expects to expand in 2013.