It houses the full range of products including; visual display, IT solutions, digital imaging, digital appliances, mobile communications and digital air solutions - providing the consumer with a stimulating environment in which to discover the full spectrum of offerings in one easily accessible location.
"The mall is the perfect location for a brand store of this nature where not only does the mall align to our brand objectives and image but also to consumer demand for high-end technology. Through this store, the company is able to make consumer-centric solutions easily accessible. This store will see not only our full range of products from cameras to fridges but will enable the consumer to engage with these products in making informed purchase decisions," says Deon Liebenberg, MD of Samsung South Africa.
"This store is another step in our bigger objective to open a number of brand stores in South Africa."
