Shoprite Group's discount week helps cash-strapped students stretch their budgets

The Shoprite Group says it implemented the discount week – which gives students 10% off their grocery spend – in recognition that severe financial pressures can leave many students too hungry to apply themselves to their studies.

Catering for price-sensitive customers

Last year the Group rolled out R5 meals at all its Shoprite stores and the retailer continues to subsidise the cost of basic food items. Shoprite’s bread subsidy, where in-house bakery bread has been priced at R4.99 since 2016, has been extended indefinitely.

Shoprite's new R5 meals meet market's needs

8 Jun 2017

A recent Euromonitor International report indicated that South African retailers focused on the rising middle class, but needed to do more to include poorer consumers. The Shoprite Group says it has continuously catered for price-sensitive customers and is constantly innovating to offset price increases resulting from inflation and, more recently, the increase in VAT.

To receive 10% off at any Shoprite or Checkers supermarketing during Student Discount Week, students need to register by dialing *120*569*your ID Number# (for Shoprite) or *120*885*your ID Number# (for Checkers).

Once successfully registered, they will receive an SMS with a unique coupon and will have five days to redeem it at a Shoprite and Checkers store. Terms and conditions apply.

Upcoming dates for Student Discount Week are:

● 25 April - 29 April
● 23 May - 27 May
● 27 June - 1 July
● 29 Aug - 2 Sept
● 26 Sept - 30 Sept
● 24 Oct - 28 October