Pimp your Magnum at The Zone in Joburg

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Mongezi Mtati

On 1 November 2014, the latest Magnum Pleasure Store opens in The Zone Rosebank in Johannesburg, joining other international cool spots in New York, Melbourne, Amsterdam, Paris and Istanbul. The store has been travelling the globe since 2013, drawing crowds of public and celebrities, alike.

In celebration of Magnum's 25th Birthday, the pop-up store gives customers the chance to customise their own Magnum and share the glamour of a quarter century of pleasure with fashion shows, jewellery displays and VIP events hosted by the country's hottest celebrities.

Open daily for a limited time of 8 weeks only, the store gives pleasure seekers the chance to celebrate their favourite ice cream by customising it with their choice of a decadent chocolate dip, and nearly 20 toppings from mint crunch to chilli flakes and rose petals to honeycomb.

5FM will take over Magnum Joburg on 28 October for a hit-fuelled preview party, hosted by Forbes & Fix. At the official launch party on 29 October, Bonang Matheba - dressed by Gert-Johan Coetzee - will be joined by co-host Jonathan Boynton-Lee to open proceedings.

There are also a host of other surprise pop-up experiences planned at the store - and the only way to get exclusive access is to stay engaged on facebook.com/MagnumSouthAfrica. The store is open from Monday-Saturday until 8pm and Sunday until 5pm. The Make My Magnum experience costs R40, which includes a choice of three premium toppings.