World PR Day

Uncovering truths that unlock progress, understanding and impact

PR as bridge‑building infrastructure in a fragmented world

Lebo Madiba

PR is the dark arts of integrated marketing communications

Bridging divides through powerful storytelling

Khaya Buthelezi

The appeal of legacy media

Ciaran R. Maidwell

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Johnnie Walker set to collar fraudsters

Diageo, owner of Johnnie Walker, one of the world's best-selling Scotches, has developed new technology to crack down on whisky counterfeiters.

5 Aug 2008

The drinks giant, which produces 15.4 million cases of Johnnie Walker a year, accounting for 27% of its £9.9 billion annual sales, is to introduce a device to stop crooks refilling its bottles.

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RAPT BizTrendsTV | Faith Popcorn: The people's pushback trend

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