MSC extends with international partners

MSC South Africa comprises a team of communication specialists, graphic designers, web developers and social media experts, who formulate and activate communication strategies for a diverse client base. The team also includes local associates who specialise in market research, skills development and coaching and the communication of technologies (engineering including ICT).

"Efficient and cohesive way"

"Some of our clients are interested in venturing into foreign markets. This global partnership provides an efficient and cohesive way to support them in positioning their brands through regional and country-specific knowledge-based consultants," says Snoek.

Most consultancies registered with the PRCC (PRISA) are on the receiving end of carrying out assignments for internationally based companies who require communication services to position their brands, products or services in South Africa.

Broad range of PR services

The Australian partner, Cultivate Communications, is based in Western Australia and provides a broad range of public relations services to mining, government, tourism and consumer organisations. Its expertise includes community engagement, brand management, media relations, social media, sponsorship and event management. Simone Warden, who has worked with some of the world's top brands and has previously held a range of communication management positions in South Africa and New Zealand, owns the company.

Infobus, Communição e Serviços is based in Lisbon, and specialises in public relations, lobbying, brand building, social media and media relations. Margarida Pereira-Müller owns the company, and her clients include well-known airline companies. She has extensive experience of communication in Africa and is an author of children's books, which she distributes to children in Africa during personal visits.

"Extend to several regions"

Professor Ralph Hartleben is based in Nuremberg, Germany with the Institute for Audits and Performance Improvement in marketing, communication and trade show participation. He has 30 years of international experience in various strategic and operational marketing functions within the B2B industry. Hartleben is professor for International Marketing and Corporate Management and a member of the European Advisory Board of the BPA worldwide media auditing association and is an independent consultant with knowledge of the European advertising and public relations landscape.

"Through this global alliance - which we intend to extend to several regions - we hope to internationalise the competence of South African marketing communication service providers," concludes Snoek.