Join the communication revolution at IABC Africa Conference

15 Sep 2011

This years annual IABC Africa Conference, taking place 12-14 October 2011 at The Carousel Casino and Entertainment World, north of Pretoria, South Africa, will explore how local and international communicators are incorporating social media and digital tools into their communication strategies and campaigns.

Join the communication revolution at IABC Africa Conference

With a surge of new technologies and social media innovations that is altering the media landscape, presentations at this year's conference with help you find out just how to get on board on the communication revolution.

"With corporate communication stakeholders becoming increasingly social media savvy, the playing fields are leveling out when it comes to the flow of messages within and outside of an organisation," says Ros Jones, regional director of IABC Africa. "A revolution is on the rise and we can either be part of it or be left behind."

Presentations

Presentations will include, among others:

Best practices: Internet law for online communicators
Building online communities: what a 60s rock 'n roll band can teach us
How communication and its delivery mechanisms have evolved over the past decade in SA
Step-by-step: crafting the ultimate online PR campaign
Beyond the click-rate: measuring true return on investment online

The highlight of the conference will be a panel debate titled 'Old School vs New School' where some of the country's communication experts will discuss the pros, cons and general state of traditional vs new media in the corporate communication field. Participants will include Joe Tlholoe (press ombudsman), Alistair Fairweather (@afairweather) (Mail & Guardian Online) and Mike Stopforth (@mikestopforth) (Cerebra), among others.

Costs