Belgian communications agency establishes SA offices

Apart from its presence in the most important Eastern European countries, Creative Strategies wishes to support its expansion strategy further in areas of high economic growth that will be offering a multitude of opportunities in the years to come.

Since its inception in 1987, Creative Strategies has reportedly grown into one of the leading PR service providers in the Benelux countries. Its office has been active in Eastern Europe for many years, mainly in four major sectors: ICT, biotech/health, energy and financial services. This focus also appears to be an international trump card.

Dual approach

In SA, Creative Strategies PR & Consulting will be following a dual approach. The office will support and accompany European companies that wish to develop business opportunities in the southern African market. In addition, SA organisations that are or wish to become active in the European market will also be serviced.

“The choice of South Africa is logical,” says Benita Dreesen, MD. “This region, with Johannesburg as its catalyst, is politically stable and offers an excellent investment climate. The sectors in which we are active are experiencing rapid growth, partially under the influence of the recent deregulation of the telecoms market. This has resulted in a considerable expansion of the ICT sector in general. We foresee that the number of high-technology companies in Southern Africa will expand in the years to come."

To ensure the further expansion of its SA office, Creative Strategies PR & Consulting has signed major cooperation agreements with local roleplayers, all of whom specialise in the same fields of expertise.