Bid for Platinum Label Johnnie Walker at 'One Bottle' liquor store
For the launch of its first bottle of Johnnie Walker Platinum Label, signed by Master Blender, Jim Beveridge, it has opened a 'One Bottle' liquor store, where consumers can make bids on this exclusive bottle in person, or online at its South African Facebook page.
Situated in Melrose Arch, Johannesburg, the store opened to the public on 14 September at 9am and will close on 28 September 2012. For one weekend, starting 28 September, the winning bidder will be the only person in South Africa to possess this bottle exclusively.
The current highest bid for the bottle is standing at R115 100. All the proceeds from the auction will be donated to the non-profit organisation, South Africans Against Drunk Driving.
