Easter promotion from KWV
Consumers of KWV brandy can win prizes of leading local and international brands for the style conscious man in the 'Step out in Style with KWV' Easter promotion, that will run from 1 April to 31 May 2011. The promotion will be supported with online advertising and on the print side, adverts with more information will be appearing in Sunday Times and Rapport.
Adele Burmeister, category manager for the South African spirits portfolio at KWV states, "The concept behind this promotion is that the brandy is the choice of those who aspire to surround them with quality and style. We have teamed up with the brands that our target market is buying - stylish and cutting edge. Who doesn't dream of wearing a tailor-made Armani suit or having the latest BlackBerry handset?"
To enter, consumers must buy a bottle KWV within the range of 3, 5, 10, 15 or 20 Year Old, then sms their name, along with the last 4 digits of the barcode to the competition number. Prizes include designer sunglasses, suits, watches, handsets and cameras.
