2021 Footprint Marketing Award winners announced
The Footprint Marketing Awards seek to recognise exceptional shopping centre marketing, innovation and creative achievements, together with economic success, within the South African property industry.
This year there was a total of 267 entries with 66 Bronze winners, 30 Silver winners and 15 Gold winners.
Footprint Awards categories include Centre Productivity, Retailer Productivity, Sales Promotion and Events, Public Relations, Advertising, Leasing Support, Grand Opening, Expansion and/or Renovations, Community Relations, Alternate Revenue, Category Integration, Visual Merchandising, and Digital Marketing.
Spectrum Award winner: #CreateTomorrow campaign
Sandton City, Nelson Mandela Square, Eastgate Shopping Centre, Liberty Midlands Mall and Liberty Promenade received the coveted overall Spectrum Award for their campaign #CreateTomorrow in the category Community Relations.
The SACSC notes that each year the Footprint Award entries become increasingly more challenging to judge as the quality of entries continues to impress.
View the list of Spectrum and Gold winners below:
| SPECTRUM AWARD WINNER | |||
| Shopping centre | Campaign | Category | Marketing company |
| Sandton City, Nelson Mandela Square, Eastgate, Liberty Midlands Mall and Liberty Promenade | #CreateTomorrow | Community Relations | Excellerate Brand Management |
| GOLD AWARD WINNERS | |||
| Shopping centre | Campaign | Category | Marketing company |
| Sandton City, Nelson Mandela Square, Eastgate, Liberty Midlands Mall and Liberty Promenade | #CreateTomorrow | Community Relations | Excellerate Brand Management |
| Sandton City, Nelson Mandela Square, Eastgate, Liberty Midlands Mall and Liberty Promenade | #CreateTomorrow | Category Integration | Excellerate Brand Management |
| Eastgate Shopping Centre | #BeTheChange | Category Integration | Excellerate Brand Management |
| Rustenburg Mall | #MakeItYours_Rustenburg Mall | Visual Merchandising | Kitchen Sink |
| Eastgate Shopping Centre | Aquaponics Farm District | Alternative Revenue | Excellerate Brand Management |
| Sandton City, Nelson Mandela Square, Eastgate, Liberty Midlands Mall and Liberty Promenade | #BeTheChange | Category Integration | Excellerate Brand Management |
| Sandton City, Nelson Mandela Square, Eastgate, Liberty Midlands Mall and Liberty Promenade | #BeTheChange | Public Relations | Excellerate Brand Management |
| Eikestad Mall | Even more for you! | Sales, Promotions and Events | High Fives Connect |
| Mall of Africa | Mall of Africa The New Home of SA Fashion Week | Public Relations | Bespoke Marketing |
| Sandton City | Sandton City #BuildTomorrowTogether | Digital Marketing | Excellerate Brand Management |
View the full list of Footprint Marketing Awards, including Silver and Bronze winners, here.
