How to promote your retail mattress store offline and online?

Brushing aside the potential of online mattress selling is a huge mistake. Actually, sales are researched first online prior to visiting a brick-and-mortar store. Therefore first you will need to have a high-quality website created.

Have a website created?

A good website provides you with a chance to reach a portion of buyers who are not aware of your store. Your website needs to be simple to navigate, eye-catching, provide brand value propositions and useful information to convert potential customers into loyal ones.

These aspects will give you a competitive edge among online retailers. To strengthen consumers' trust display community involvement, social proof, acknowledgements, experience and any kind of information that exhibits your reliability.

In traditional shopping style consumers visited four to five local stores prior to buying a mattress. Now they just visit a couple of stores and if you are fortunate, one of them is ‘yours’. This is the potential of WWW.

Promote your website

As soon as your website gets active you will need to maintain as well as promote it. Add the following components to your online marketing campaign:

• SEO - for increasing search engine rankings and driving relevant traffic
  
• Content marketing - press releases, blogs and e-books help to convert followers into leads
  
• Email marketing - allowing consumers to know about ongoing procedures helps to keep your product on top of their mind
  
• Paid advertising - social media and Google advertising can bring organic traffic
  
• Social networking platforms - Facebook, Twitter and other popular social platforms allow the building of brand advocates
  
• Analytic reporting - keeping track of trends and opportunities helps to gauge your efforts

These methods can be applied to reach a wide range of extensive audience. Running a dynamic blog on your website will help you educate consumers. On your blogs explain the difference between latex, innerspring and memory foam mattresses.

Explain the benefits of tempurpedic mattresses. How it provides an undisturbed sleep the whole night without causing disturbance. You will also need to resolve memory foam or tempurpedic mattress complaints. It allows building your loyalty towards the consumers. You can even show the best-selling mattress coupled with reviews from actual buyers.

Providing detailed information about the different kind of mattresses your store sells, quality videos, and photos will bring shoppers to your local storefront.

Discounts and sales promotion

Ideal customers will prefer quality and discount first, followed by price factor in making a purchase decision. You can even place ads regarding discount mattress sales in the community newspaper to target the local market.

For selling high-end mattresses look for community newspaper in the neighborhood where rich people reside. On free parenting publications run an ad about selecting a bunk bed or crib or full-sized bed, which provides appropriate support to help the kid’s body develop well.