New TV ad from Superbalist.com features skinny dip

In the 30-second ad, we watch the unfolding of a serendipitous skinny dip, where models shedding their clothes with reckless abandon becomes a unique way in which to showcase the apparel - one garment at a time.

The juxtapositioning of a high-quality fashion aesthetic with super accessible category pricing is a message that reinforces Superbalist's overall position.

Claude Hanan, co-founder of Superbalist, said: "Working with Samuel Coleman of Giant Films on our first TVC was a no-brainer. We met Sam over a year ago and always knew his execution of our TVC would be exceptional. He just 'gets it'. Sam understands what Superbalist stands for and delivers great work with big impact. 'Run' is the first of two seasonal changeover ads as we head into summer and the festive season."

Series of radio ads

In addition to the TV ads, which show the viewer who the personality is behind the brand, a series of radio ads has been produced highlighting Superbalist's wide product offering as well as featuring each week's unique offer from now until the end of November.

To read up more on the campaign, including interviews with the models while they're clothed, head to The Way of Us, Superbalist's blog.

The team behind the TVC:

• Director: Sam Coleman
  
• Studio: Giant Films
  
• Agency: M&C Saatchi Abel Cape Town
  
• Score: Markus Wormstorm
  
• Art Director: Bennett Atkinson
  
• Models: Rolien - Boss Models, Azuli - Ice Model Management, Justin - 20 Management, Sipe - Ozone Management

To stay up to date on news from Superbalist.com, head to their social media platforms. #ComePlay