Apple 'press' for new apple juice dispenser
To celebrate the launch of its new unfiltered Harrismith Apple Juice, Sir Juice built a vending machine in the shape of an apple press that had people rolling up their sleeves and pressing their own apple juice, the old-fashioned way. [video]
The vending machine has been hooked up to a vintage Kodak slide projector. With every turn of the press, a new slide is projected that reminds people how apple juice used to be made. The slides also remind people of the role apples have played in human history as well as its influence in popular culture. Once all the slides have been shown, the apple press dispenses a bottle of juice.
See the apple press in action below:
