A new augmented reality app from Puma, VISAR, educates consumers around the brand's top performance running and football product, the Mobium v2 running shoe and evoPOWER football boot. The free interactive app comes to life when an iPhone or Android phone's camera is held over a magazine advertisement, in-store or over a schoolyard poster, bringing each shoe to life in 3D and highlighting the various technical aspects of each one.
Behind the project is award-winning digital agency, Gloo. CEO, Pete Case, comments, "We aimed to showcase the technology behind the brand's innovative performance shoes using an equally innovative digital communication. This took the form of an interactive app that pushes the limits of augmented reality technology on mobile devices. The app creates a digital layer that brings the footwear innovations to life in 3D. Using the capabilities of smart mobile devices, this allows consumers to experience the performance benefits of these features in a fun and interactive environment."
Puma is giving consumers a chance to win one pair of Mobium Elites and one pair of evoPOWER football boots by simply downloading the free application from the iTunes app store or Google Play. The competition is open to South Africans only and closes at 5pm on Friday 28 February 2014.
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